I Think It's Called Ponytown... Story Notes | Chapter 6 · 12:57pm Jan 24th, 2020
CHAPTER 6: Buy British: The Sweet Taste of Victory
The chapter title actually comes from a trade show exhibit from the UK government that I saw down in London. They were touting how much the Chinese people favour quality and branding. Many Chinese see British products as superior to others, and so desire them more and will pay extra for them. The Author's Note section has a link to an article about it.
'nitty gritty' - the salient points of the issue. Another underused phrase.