Anon and Gleaming Shield's relationship has always been more platonic than anything else, but they've also never been too physical with each other either. When Anon brings this up... Gleaming decides to rectify it on the spot.
Affection therapy: a new and innovative practice in Equestria, involving displays of platonic affection, such as ear scratches, nose boops, and belly rubs.
Upon arriving in Hell, you meet Rimmer, the popular clopfic author. He decides to share the story of why he was sent to hell: Extorting Twilight Sparkle to summon a harem of waifus from various franchises for less than pure reasons.