"...as for the Why: beyond the obvious financial motivation, it's exceedingly simple... because I can."
The window through which we perceive life is what defines our experience of it. We are only aware of a small fraction of what our senses pick up. We can all choose how we see the world.
I fancy myself an epeolatrist. My favorite word is smaragdine, which means "of emeralds". I believe that writing has no rules that cannot be broken, and no set structure that must be followed.