Shorter Hiatus? · 11:14pm Oct 19th, 2015
In Hasbro's recent Q3 conference call, girls' toy sales went down by 28%, pony being the main driver. Not all is bad though, because they think they know why it happened;
I think in many ways it sort of reinforces our belief that programming support its over the full calendar year is essential as you look at content storytelling and that it's a little more challenging to put out a one-time per year special, although we do have lots of streaming short videos and other elements to support the EQUESTRIA GIRLS product line. It does impact our timing on that -- on that part of the business certainly.
Other than Discovery Family needing a kick in the pants, they're basically saying that because of the super long hiatus, people had forgotten about mlp and people had left. The same goes for Equestria Girls. I'm taking this with a good attitude, as it seems they're realizing they need more of a full year round pony (basically quote on).
Does this mean more year round EqG shorts?
Does this mean a shorter hiatus for Season 6? (please)
