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It's a huge deal on the card game plus it's a chance to geek out with other bronies. This event has has the official endorsement of both Enterplay and CANterlot. CANterlot might also have some news for those who show up, maybe some stuff to buy.

Wait, a Collectable Card Game? Gotta say, I wasn't expecting that.

2278896 We weren't expecting less than 2 weeks notice to plan it

2282445 Yikes. You'd need the friggin party cannon at that point.

2285470 oh we got it handled... Just not enough time for advertising