1. Conversion Bureau stories are transformation fiction. They are stories of ordinary humans offered the most extraordinary of experiences - that of becoming an entirely new species. Bureau stories examine the nature of identity and existence at a fundamental level.

2. Primary to any true Conversion Bureau story is a deep love of ponies, Equestria, Celestia and Luna, and all the most wonderful things about My Little Pony: Friendship Is Magic. Conversion Bureau stories expand upon the joy and innocence that My Little Pony represents, and juxtapose the often harsh and cruel real world of Earth beside that of Equestria. Through some means the two realms are brought together, and humans are offered the gift of becoming Equestrian themselves.

3. In a Conversion Bureau story, humans may react to this opportunity in any number of ways. They may embrace it, or fear it, resign themselves to it or even oppose it - but the transformation is usually inevitable, and humankind is forced to confront the issue of what it means to become the Other.