Using functional magnetic resonance imaging (fMRI), Sharot identified that a region of the brain called the inferior frontal gyrus (IFG) -- a frontal lobe with both left and right divisions -- was crucial to a person's ability to update their beliefs with new information. Participants in the 2007 study appeared to have a high optimism bias originating from the right IFG, and were worse at modifying their beliefs in the face of undesirable information.
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The UCL team are yet to speculate on the commercial aspects of such an application. Wired.co.uk is reminded of the Penfield mood organ of Philip K Dick's novel Do androids dream of electric sheep?, an electronic device that could stimulate different emotions in users by simply dialling in a number. Creating or removing an optimism bias could have interesting consequences for people taking on various activities, from assessing stock market moves to deciding on whether to go white water rafting.
https://www.wired.co.uk/article/optimism-bias
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