Vile Rat Memorial Fleet · 6:08pm Sep 15th, 2012
http://community.eveonline.com/news/newsFromEve.asp?newsTitle=eve-players-to-run-a-fleet-in-tribute-of-vile-rat
As that link says, all advertisement revenue goes to his wife and kids, so if you can turn off your AdBlock and NoScript and just drop in for a few minutes, you'll be making a much appreciated contribution.