Remember that terrible pepsi ad that had everyone up in arms about co-opting a genuine political movement to sell their product? It was a pretty ugly naked grab.

Instead of dwelling about what one big business did wrong, I propose looking at one who did it right.

Heineken has done an ad that says the same thing Pepsi did (we should get together and be friends) but they've done it in such a human, beautiful fashion that it almost makes me cry.

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