Marketing Your Yoga Studio in 2021

Marketing Your Yoga Studio in 2021

There has been a great change in people’s lifestyles over the past few months due to the pandemic and local restrictions put in place in controlling its spread. A notable change is how customers now interact with brands - it is more of a digital first kind of interactions nowadays.

The fitness industry also got its fair share as customers switched from visiting physical gyms and yoga studios to taking online exercises. Also, lockdown measures created more relaxation hours for many individuals, giving rise to the number of newly registered online yoga students during the lockdown period.

To grow your Yoga business in 2021, your marketing approach has to change in order to attract your target audience where they now reside- online.
Hence, in this article, we highlighted vital marketing strategies that you can adopt to grow your clientele base and expand your yoga business.

Increase Digital Brand Visibility

If your business does not have a functioning or standard website, now is the time to create one. This is essential due to the rising number of online yoga students, stressing the need to have a good digital platform. Statista, in one of its surveys, highlighted that about 53% of online traffic was generated through a mobile device, with 66% of clients stating that they are likely to contact business owners with a friendly website. Read More Marketing Your Yoga Studio in 2021