It's Easy When You Know How · 5:58am Jan 7th, 2021
Professional Website Design - Back to Basics
You know what you want, you can see it in your mind's eye. Now it's time to actually put your website design down on paper. But you're wondering where to start. How do you go about professional website design? To be honest it's not black magic and here are some easy steps to follow.
Professional Website Design - Planning your website design
First, off you should decide on the purpose of your website. That may sound simple but what you want your website to do will affect the design. For instance, an informational website will look and behave totally differently from a product or shopping website. website design company in new york So write out the purpose and objectives for your website before you do anything else.
An informational website will be heavy on text, articles, and advice so it will be important to keep the navigation easy for your visitors. responsive design in new york A branding or corporate website will be heavy on graphics and should include the logos and branding style of the company. A product website should concentrate on simple navigation so that the visitor can easily find the product that they are looking for. This is the basis of professional website design.
Professional Website Design - Choose a simple website design
Now that you know what your website is going to do, putting together your website design just got a lot easier. It's important that your website design is kept simple and uncluttered. You may think it looks cool to have a lot of flash video, graphics, pop-ups, rotating banners, etc but these can take time to load (by which time your visitor has already left) and make it difficult to work out what to do! If they can't navigate around and take the actions that you want them to then your website design has failed. You'd be amazed at the number of product websites that have a shopping cart, but no way to check out!
It's best to start out really simply and many professional websites are clean, easy to navigate, and seem to draw you into the actions they want you to take (such as contacting you for further information). web development company in new york Navigational links are best set up as text so that your visitors know where they are going. If you do use images, make sure they have text associated with them, you don't want your visitors guessing where they need to go next. You can always add images, animations, and video later. That's the joy of designing and building your own website, it's always a 'work in progress'!
Professional Website Design - Making it easy to get around
I can't emphasize this enough. There's nothing more frustrating than having to work out how to navigate a website. Most people read from left to right so ideally, you'll place your navigation on the left or right-hand sides of your website. Most professionally designed websites do this and for a good reason! If you plan to target languages that read other than left to right, adding links at the top of the website will help with navigation. Some websites put their navigation links at the bottom of the site. Yuck! This forces your visitors to scan the whole page and scroll down to the bottom to find where to go next.
A good professional website design should allow your visitors to reach any page on your website in 3 clicks or less. Don't force them to click and click and click just to get to what they want. Think your website is too large or complex? Even some of the largest sites in the world achieve this. If you're not convinced, take a look at Amazon or eBay. website development company in new york A large part of their success is in making it easy for you to find what you want, and take the action they want you to.
Professional Website Design - Give your visitor what they want
When visitors are on your website, don't be afraid to tell them what to do, or what to do next. Act like a shop assistant and help them make the decision you want them to make. And when they've made it, make it really easy to take the action you want them to. custom website design in new york Good professional websites such as Amazon and eBay both have a one-click action button to make the action they want you to take as easy as possible.
Professional Website Design - Don't trust luck, test your website
When you have your professional website design all put together you'll need to build it and publish it on the internet. Then you should have a few friends, colleges or employees go through your website to make sure it loads quickly, is easy to follow and there are no broken links. website redesign in new york Does not skip this step! Just imagine how frustrated you'd be if the link to your shopping cart was broken and you'd made no sales! Now you can build your professional website!
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