Boost React App’s SEO with These Essential Tips

React JS is a wonderful JavaScript library to build single-page applications. Currently, many React JS development company are exploiting React’s prowess to build highly interactive solutions for retailers. It does not only serve clients well but also cut down a lot of hassles at developer’s end. This article is dedicated to important practices that can help you boost React App’s SEO to increase search engine ranking.

Before we jump on those tips, let us understand the true essence of SEO and its contribution to our business success.

SEO is an acronym used for search engine optimization. We are living in a digital world where almost everything starts from a simple text search on search engine windows like Google. 5G networks and smartphones have made individual’s life a lot easier. They do not even need to reach a desktop to look for internet.

A few taps on the mobile screen and they get everything they are looking for. Now let’s come to SEO again. When a user conducts search on search engines, it displays a list of results to them containing their relevant keywords. And, it is a human tendency to trust the results shown on the top of the page. Only a small percentage of people tend to click the second page of Google.

Here lies the role of SEO. This optimization technique allows the businesses to grab the highest ranking in search engines i.e. to stay on the top search results. The better your SEO is, the best is your organic web traffic reach.

How can you boost SEO for your ReactJS powered App?

• Work on Page Speed and Mobile-friendliness

Low page load times are the biggest turn off for consumers as well as search engines. If your React App fails to load in less than 2 seconds (an average page load time set), it tends to have a lower SEO rank.

Keep a check on your App speed on any online tool available and fix the issues. In the same manner, you need to track the mobile-friendliness of your ReactJS app. That means you need to check it for responsiveness and load times on small screen devices. Every one of us tends to build application by simply keeping desktops in mind. However, it is equally important that we consider small screens like mobile phone and tablets in our mind while developing the application.

If you have forgotten it initially, you can check and fix the issues at any time.

• Server-side Rendering

Adopting server-side rendering is the best SEO solution for your React App. It is a process to render client-side SPA (single page app) on the server followed by a full rendering of page to client. Afterward, JavaScript bundle from client-side is taken over and the application can normally operate.

In contrast, all web page resources are housed on the server and browser request HTML is rendered, CSS and JS are downloaded, and final render is done to the user. This kind of rendering is slow in comparison to server-side rendering and can impact your SEO badly.

So, choose server-side rendering (SSR) over a client-side rendering (CSR).

• Serve Accessible URL

URL optimization is vital to get and sustain a good search engine rank on Google or any other. Some common best practices that fall under this pointer are:

301 redirects for broken URLs, Avoid capitalizing letters, Sitemaps for mobile URLs, Adopt canonical URLs, Uploading a favicon, Adding target keywords in URLs.

• React Helmet

It is a lesser-known aspect of React. React helmet is a sort of library which allows developers to set HTML metadata in a provided component’s header. To utilize it for SEO ranks, you can have a look at ReactJS helmet utilization for SEO.

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To sum up, SEO is a great technique to fix your website’s ranking on search engines. Every business owner should be keen on it while aiming for organic web traffic and boosting revenues.

All the four practices listed in this post for SEO are quite helpful while working toward your ReactJS app.