Hasbro copyrighted 'brony'

This is NO joke. They legitimately copyrighted the word brony and started removing fan made items using that tag in Zapple already. Soon enough it's going to move onto Fimfiction and youtube. Despite all this there has been no legal record of them claiming the word other than C&Ds that are being dished out and it also seems the only mention of the word was from their equestria girls promo even though Brony was about long before then, originating from a 4chan post from which it gained popularity. Seriously, someone call them out on their bullshit so they realize they cant just do whatever they want. Full article below:

http://www.horse-news.net/2014/05/hasbro-claims-rights-to-word-brony-c.html