Desperado, you better come to your senses...
"...as for the Why: beyond the obvious financial motivation, it's exceedingly simple... because I can."
Just your average Brony who happened upon an idea that might actually turn out to be clever enough for guys to love.
It's one thing to create/throw already-established characters in a story of some kind. It's another thing to develop those characters, regardless of the situation they're in.
I'm a closet Brony who has an OC named Blade Dancer... But that User was taken, so I'm called Superblox on here...