It is better to be kind in a world full of hate, then join that hate and become part of the problem. Simply be kind and better.
"...as for the Why: beyond the obvious financial motivation, it's exceedingly simple... because I can."
I look at MLP a bit differently than the average Brony. I don't usually read into things to come up with ships. I keep in mind that the show was made for families (well, mostly: I do write clop).