• Published 29th Jul 2015
  • 738 Views, 27 Comments

Public Relations Department - ThePristineEye



The first ever PR firm is established in Equestria. It quickly becomes the go to place for villains wanting an easier life.

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Chapter 1: First Customer Part 1

“Wow, this place is awesome!” Cap Grass exclaimed. His excitement was brought to a halt as his friend, Swift Justice, gave him a disapproving glare.

Swift Justice cleared his throat. “Ignore my friend here. This office space is in fact sufficient for our needs, but it does bring its price into question. I'm far from desperate, as there are quite a few options, What is your monthly fee?” Swift put on a fake smile, and looked toward the mare currently offering the real estate.

The salesmare looked at him blankly. “The rent will be two-hundred fifty bits a month plus utilities. However, the first month will cost you three-hundred fifty.”

Swift Blinked a few times digesting of what he just heard. “Did I just here you right? Two-fifty? Seems rather low.... Is there something you're not telling me?” He said with a hint of skepticism.

“Nothing that's not covered in the contract.” The pony continued her blank stare seeming rather disinterested in her customers.

“Sounds good to me where do I sign?” Cap blurted with his previous enthusiasm restored.

Before Swift Justice could interject, the mare had already pulled out a few documents in which Cap Grass eagerly skimmed. The mare handed him a pen when he seemed finished.

“I'll need you to sign here." The mare pointed toward a blank line in the middle of the document. Which he hastily signed. “And here, here, here and... here. I'll also need a sample of your blood. Yes, very nice. Don't forget to write the date right there.” As Cap Grass signed away his life, Swift couldn't help but cringe each time he heard the pen glide across the pages.

When it was all said and done, the mare pulled the documents away and motioned Cap to give her the pen back which he promptly spat out. “Looks like I'm your new landlord. Hope you enjoy your stay!” An evil grin. formed on her face. As she made her leave out the door, she couldn't help but let loose one of her evil cackles. Even when she was gone her laugh seemed to echo in the dark corners of the office space.

Swift used one of his wings to slap Cap in the back of the head. “Darn it, Cap. Didn't you say paperwork was suppose to me my responsibility? I am a Lawyer after all.”

“Correction, you were a lawyer. I mean, What's the worse that could have happened? it's not like I signed away my soul or anything.” Cap nonchalantly leaned against a nearby reception desk.

Swift continued to stare at him silently for a long uninterrupted amount of time. “Well, I don't know, I'll have to check the paperwork.” Swift simply shrugged and began to go to the kitchen portion of the rented office space.

Caps eyes widened for a moment then decided to catch up with his friend to the kitchen. “Wait, that's not actually a thing you can do, is it?” Swift did not answer only making Cap more uncomfortable.

________________________________________________________________________________________________________________

Two weeks had passed since they initially bought the office space. In the first week they had managed to get their signs printed and hung, the office organized, and the advertisements posted. The next week comprised mainly of them waiting. They really didn't know what to expect, but if Swift was right, they would be getting a customer soon. They had taken it upon themselves to start a business that would help ponies improve their public image. They figured that since nasty rumours spread like wildfire, that starting a company to prevent them would be a hit. Their sign simple stated: “Public Relations.” Cap did suggest a few witty tag lines, but his friend shot all of them down as he wanted this business to appear as professional as posssible.

At the moment, they were doing basically nothing. So far their investment seemed like a dud. With nothing better to do they resorted to staring at the ceiling fan, or playing with writing. They could have just left, but it was office hours and a customer could potentially pop in at any moment.

A knock came at the door. They all excitedly looked at the entrance for a moment, only to see their old friend, Violet, nervously walk through the open door.

“Hey guys! Heard you started a business, just wanted to check it out.” Violet looked around at their office. “Looks like you guys have quite the setup, any business yet?”

“No.” Both Swift and Cap said in tired unison then proceeded to engage in their bored activities

“Aw, that's a shame.” Violet smiled. “Hey, maybe I'll recommend some ponies. What is it you do again?”

Swift sat up in his reception chair. “We do Public Relations.”

“You do what now?”

“Public Relations.”

“And that is...?”

“You know, When somepony's moderately popular, like a celebrity, they might needs to improve their public image, perhaps to quell nasty rumours, or to prevent them in the first place.” Swift explained.

“Oh, you should really put that on your advertisements. I thought it was a clothes store.” Violet smiled warmly.

Swift put his face onto his hoof. “Why in the world would I open a clothes store of all places?” Swift said with a bit of bitterness in his voice.

“She's kinda right.” Cap interjected. “We should have used a tag line.”

“We are not using one your dumb tag lines! We're just going to describe our services better on the next run of the ad.”

Violet looked back and forth between the two of them. “Well, you two look busy. I'll be at my flower shop if you need anything.” She smiled and skipped out the door off to her business. Before her hoofsteps could fade into the distance, the two of them heard an ear shattering scream.

With ears stood up at full attention, Cap and Swift looked at each other nervously. Cap stood up form the lobby chair he was sitting in and slowly trotted to the door. He was just about to push it open when The door was slammed open smashing him against the wall

Standing in the doorway was none other than Nightmare Moon. If Justice hadn't spent nearly half an hour earlier in the restroom prior to her intrusion he may have soiled himself. Her slitted pupils stared directly at Swift, or rather, directly into him. He attempted to move but instead he was paralyzed with fear.

“We demand your advertised services!” Nightmare demanded

"W-well just to clarify, this isn't a clothes store and–"

A displeased frown furrowed her lips. “I know what this place is, I can read! If you do not comply, I will eat your first born child!”

Swift snapped out of his daze. “W–what was it you wanted? I should let you know, I am practically inedible, A–all bone no meat you see...”

“Fool! Was your advertised services to be cannibalized?” Swift shook his head left to right slowly as Nightmare continued to eye him. “Then why would you suggesting I'd do that in the first place?”

Cap had managed to pry himself from the wall and decided to take a rest on the floor. “I mean, you did threaten to eat his children and all.” he said from his spot on the floor.

“Another Fool! How would I eat his children if I killed him before he could even having any?” Nightmare was momentarily surprised that somepony else was in the room, but addressed him without flinching or even looking at him.

“That is assuming I don't already have children.”

“Oh shut it, I can smell the virginity wafting off of you. It smells of dead catfish and lemonade.”

“Hold on, I'm not a–”

Swift was cut short by his friend. “Dude, that thing in College, it didn't count.”

“I'm pretty sure it does.”

“I'm pretty sure it doesn't. Right, Moonbutt?”

“It doesn't count.” Nightmare Moon acknowledged his place on the ground with a death stare. “Don't call me 'Moonbutt.'”

“See, look. Even an evil immortal goddess feared by the seventh layer of Tartarus agrees with me. It doesn't count.”

“She doesn't even know what we are talking about! How could she even make that judgment?”

“Oh, I know.”

“How?”

“It's really quite obvious.”

“Gah!” Swift slammed his head into the desk. “I'm done with the line of conversation! You can't just barge in here, threaten to eat my children, and start talk about my psex life!”

“These weren't my original intentions! I simply came here for your advertised services.” Nightmare slammed a hoof into the ground causing a momentary earthquake. It would have startled the two of them if they weren't already eye to eye with one of the most feared pony in all of existence.

Swift blinked a few times still trying to digest what he was just told.”Y–you want us, to improve your... P.R?”

“Have I not been saying this the entire time?” Nightmare stepped forward and sat in the chair facing the reception desk. “We have recently attained our own body, no longer confined by the short blue weakling. Our attempt to dominate the world has been met with lukewarm success and I have come to the conclusion that my only option is to lead a normal life, but I can't do that when every other day some no name ponies try to disintegrate you with spells and ancient artifacts!”

The room was silent for a moment with the exception of a small pendulum clock.

Cap picked himself off the ground. “Wooh! First customer!”

“Are you crazy, we can't just give our services to a pure amalgamation of evil! That'd make us evil by proximity!” Swift conjectured.

Cap shrugged. “It's not like we have much of a choice. Plus, she all, like, reformed or something.”

“Bite me.” Nightmare snarled.

“See? If she was still evil, I probably would have already been decapitated.” Cap had walked himself to the other side of the reception desk and leaned on his partner's shoulder while keeping his vision on Nightmare. “Cool teeth, by the way.”

“Oh, for the love of Celestia.” Swift put both hoofs to his face and groaned while resisting the urge to curl up into a ball. “What have I gotten myself into?”

Author's Note:

Apologies for the cliffhanger. Part two of this arc will be posted next week.

Jan. 24, 2017: Minor Rewrite.