Phonetic title, eh? Guess it had to happen eventually.
SWEETIE BELLE: "Wow. You just had to pause on that frame, didn't you? Look at my face! I look like you're creeping me out!"
RARITY: "You? What about me?!? Need I remind you that I ran an obstacle course covered in mud for you, my little sister?"
TRIXIE: "But... I... how did you... wait. Is this pose being used as shipping fuel for a Twilight-Trixie pairing?"
TWILIGHT: "If you like, Trixie. Not my intention, but we have to appeal to the fans that make content sometime, you know. Besides, I thought you liked being a waifu?"
DISCORD: "Oh Twilight, you are a card! Why is it that you're always so glum and serious whenever I'm around, when you had this level of chaos in you? Oh, the things I missed in nearly 1.5 seasons of being in stone!"
TWILIGHT: "Discord... would you like to find out whether the 'Want It, Need It' spell works on draconequi?"
So, obviously, Equestria Girls is meant for a family audience. But if there's one thing those of us on this site enjoy, it's makin' them ponies and people swear like sailors on shore leave in our fics.
It wasn't a long long time ago, but it must feel that way for the fandom when this first started.
https://www.youtube.com/watch?v=VKWS41VNWyw&list=PLhBi1VsNYJn_NnJKoD-XIle1oG5j4-Oay&index=3&t=8s
TWILIGHT: "Sunshine, sunshine, ladybugs awake. Clap your hooves, and do a little... what's wrong Cadence?"
DISCORD: "I'm back!" [laughs] "Speaking from the shadows is very good, don't get me wrong - I like a good challenge as much as the next draconequus - but being an actual character in the show again just gives me so much more room to work with for these! Wouldn't you agree, Fluttershy?"
APPLEJACK: "You know, Sugarcube, that Dragon Code thing of yours sure did seem to come out of nowhere. How come you never brought it up before?"
SPIKE: "Oh, uh, well... you remember when we watched the Dragon Migration?"
APPLEJACK: "Personal crisis?"
SPIKE: "...kinda."
APPLEJACK: "Decided to join the migration?"
SPIKE: "Yeah."
TWILIGHT: "Yes! Finally, I'm a Princess!"
SPIKE: "...Where's the punchline, Twilight? We're all waiting."
TWILIGHT: "Punchline? I'm a Princess now, Spike. I can't go around tossing out quips and jokey asides."
SPIKE: "But... just last episode you were all snarky and remarking for characters of the day to not come back! What happened?!?"
PINKIE PIE: "...yeah, I don't really like looking back at this phase of mine either. Let me tell you, I was really wacko! If I saw any of my friends acting that way, I'd have them committed! Maybe let them out on weekends for a bit of fresh air."
[Rainbow pushes away with her foot a filled-out asylum form]
RAINBOW DASH:"Heh, looking back at this, Twilight, you might say that you needed help learning how to train your dragon!"
TWILIGHT: "Oh, sweet Celestia, reverse my alicornhood and kill me now..."
DISCORD: "Finally! Oh, you silly little ponies have no idea how infuriating it's been to sit on the sidelines while you all deliver uninspired opening zingers! Well, except for Pinkie, that meta one back for 'Feeling Pinkie Keen' and Twilight's response was gold. Now, I can show you all how it's really done - "
TWILIGHT: "Would you look at that, Spike! Our opening screenshot shows off that most useful of animation principles - smearing! Okay, it's mostly wind, but it counts! How often do you see that in Flash?"
SPIKE: "..."
TWILIGHT: "...you don't know what smearing is, do you?"
SPIKE: "...No..."
As much as the name of the franchise is touted around in the FIM theme song, it was also touted around here and there throughout the show.
PEACHBOTTOM: "Whoo-wee! That welcome you threw for me really was something! Why, if this were a hotel, I'd give it five stars!"
TWILIGHT: "That's, um, great. But could you, you know... not come back for any future episodes? Thanks."
APPLEJACK: Twilight! Why in Equestria would you say such a thing?
RAINBOW DASH: "'Unicornia?' The name is Pegasopolis!"
APPLEJACK: "...Y'know, I don't think the layout artist and animator of this here shot thought about the implications it has as a still image..."
APPLE BLOOM: "What d'ya mean, big sis?"
GRANNY SMITH: "Git outta here, you young whippersnappers, before those there creepy grins of yours give ma granddaughter the wrong impression!"