Thanks to ecommerce, we can buy movie tickets right from home. No more buying in black!! The process of buying on the cinema theatre sites has to improve though. They haven't paid attention to user experience. Why wait at the counters in the queues at the last moment for the tickets? Also the convenience of planning and tension free visit to the theatre to relax is a boon.
bookmyshow
The tickets are available in advance and the user can book film tickets for the upcoming 6 days for the movie of his choice running the theatres though his credit and debit cards. The print out of the ticket needs to produced at the counter with an identity proof for the theatre authorities to issue an original ticket. Theatres have their own websites that provide this service or have tie ups with websites to provide this service to the consumers. It is available in all the metros in India.

This online booking has prevented malpractices of selling the tickets in black at higher rates and exploiting the consumers. There were times the consumers stood disappointed when the theatres displayed the houseful board while people sold tickets outside for double the rates and the consumer purchased it out of compulsion to have come all the way to watch the movie with his family, friends and others.

The consumer now books the movie ticket from a computer and has an option to check out availability of seats for a particular cinema in the theatre running different shows. It's very common with almost every online film ticket booking website to offer a seat map and you get to select your own seats from the map - everything online. The user can choose a seat of his choice (provided available) and is assured of watching his favorite movie on the big screen. Also the consumer can opt to avail value add services offered by the theatres.