"...as for the Why: beyond the obvious financial motivation, it's exceedingly simple... because I can."

Have a seat while I check if these drapes really clash with my den. I’m going for a less... murder massacre theme, y’know? If only the price of a joke wasn’t mass murder and- oh it’s not?

Just your average Brony who happened upon an idea that might actually turn out to be clever enough for guys to love.