This is a Telltale: Walking Dead + MLP crossover.
Game is owned by Telltale.
MLP is owned by Hasbro.

Earth, the homeworld of the human race is plagued by an unknown virus which causes the dead to reanimate and eat living organisms without any sense of consciousness, emotion or hesitation.

Before the virus, there was a man named Lee Everett who comes from Georgia. His Father, Mother and Brother worked in a pharmacy, which they owned. Lee was a history teacher who worked in the University Of Georgia. He had a wife, who has a job which causes her to travel around a lot. Lee wished to have a family with her but her occupation prevented them from having that.

One day, Lee left work due to feeling sick and found his wife having an intimate moment with a state senator. This sends Lee into a state of blind rage and he kills him in a fight.

Coincidentally, at the start of the outbreak. Lee is being transported by a sheriff to prison. They were on their way out of the city and the sheriff engages in a conversation about a prisoner he dealt with in the past. The sheriff does not pay attention to the road which later proves to be fatal for him. He does not see the person on the road, Lee yells from the back of the car to watch the road but is too late.

They collided with the unknown individual and sends the car out of control. The car busts through the rail of the road. They fall deeper into the forest and Lee is knocked unconscious.

2 months have past since then...