I know what you’re thinking, Jimmy (do you mind if I call you "Jimmy"?). “cleverpun, this subject has been covered a hundred times before, by authors who are way better at writing than you. What could you possibly tell me that I don’t already know?”

To that I say: this topic is so important, that it is worth having as many perspectives as possible. Hopefully this longer-than-average blog post either provides some new insight into the topic, or at least reinforces its import.

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