You, Anon, were on your nightly stroll across the pier of the beach late at night, when you were captured in intoxicating spell, delivered by none other than Adagio Dazzle.
Ever since Twilight Sparkle has taken the steps to princesshood, Ivory Scroll has become obsolete as Ponyville's Mayor-Mare. Nothing could be more devastating to her, and she aims to renew her sense of purpose in the world.