"You give them a brohoof emoji back, and you can mobilize an entire community to become advocates of your brand,” · 12:52pm Dec 20th, 2017
Here's a cute article from The Atlantic about customer service:
The People Who Read Your Airline Tweets,
which contains this nice account of how to do it, and one of the more interesting attempts by a journalist to clarify our fandom to the baffled general reader:
Sometimes, the customer-support people develop friendly relationships with customers or even whole communities. “We’ve had people send us cookies, personalized M&Ms, even a custom-designed My Little Pony,” Johnston said.
“What?” I asked.
“Somewhere along the way, we befriended the entire brony community,” he explained, as much as something like a community of adults who are (un)ironically into the children’s show My Little Pony can be explained. Apparently, a JetBlue customer sent the main account a “brohoof” emoji, a sort of fist bump of the male fan community. And JetBlue sent one back.
"You give them a brohoof emoji back, and you can mobilize an entire community to become advocates of your brand,” Johnston joked. Someone sent “a sculpie My Little Pony with a custom blue potato-chip cutie mark.” (Cutie marks are little tattoo-like things that the ponies on My Little Pony have on their haunches. They identify something special about the charac—I’ve already said too much.)
(The story referred to has been covered by Equestria Daily)
Ha! Nice.
But how does a blue potato chip relate to JetBlue ?
Is their logo a frisbee potato chip ?
The moment you've turned to parenthetical footnotes for reasons beyond stylized vocalization, you have automatically said too much.
Oh cool.
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Cause they have blue potatoes on board. That's, like, their thing.
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Yes, according to EqD: It's a reference to a blue potato chip snack served on jetBlue flights. I was also puzzled, having never flown with JetBlue, but a bit of Googling gives some more interesting stories, such as: JetBlue is Growing Potatoes
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Indeed such parentheses are best avoided (unless you really want to, and when writing equations and code (which is why C++ is so much more readable than python.))