Yeah So … “Axtara – Banking and Finance” Is Too Cheap + Beta Call · 8:12pm May 8th
The paperback. Not the ebook. Though given the continuing pace of inflation, that’s probably due for an adjustment in another year.
Basically, if you’ve been on the Discord or read through some of the more recent news posts, you may be aware that I was informed that some bookstores were no longer carrying Axtara – Banking and Finance because of its price.
Specifically, one bookstore notified me of this, and that caused me to realize what might explain a recent gradual-but-noticeable decline in physical sales outside of Amazon: Axtara – Banking and Finance is too cheap.
Okay, that probably sounds like madness to some of you. Let me explain. Bookstores, being middlemen, take a cut of each book sale. And if that cut isn’t large enough … they don’t stock the book. Now, where does that cut come from? Well, there’s the print cost of the book, which is usually a fair portion of the book, plus whatever the publisher/printer also takes because, you know, they’re not operating a charity. What’s left after that cost of printing from the list price is then split between the bookstore and the author. Usually with the majority of it going to the bookstore and a penny or two going to the author.
Here’s where the problem starts. Axtara – Banking and Finance is cheap. Like, really cheap. To the point that in some countries, the leftover to the author is quite literally such a small fraction of a penny it’s zero. This is because printing costs have gone up since the book came out, making more and more of the book’s total price that of the printing of said book.
See the problem here? I didn’t, until I was messaged by this bookstore. Banking and Finance is so cheap that there’s not a good profit to be made on it anymore by booksellers, so they’re just not going to stock it anymore.
Obviously, this is a problem. It doesn’t matter how cheap a book is, or how good a read, if no one will stock it on shelves.
Ergo, there’s only one solution. Paperback prices need to go up. This is, literally, the only option.
