It Sincerely isn't Sincerity · 6:58pm
Some of you, I’m sure, have heard the term “New Sincerity.” For those of you haven’t, it might interest you to know that as a brony, you are considered a purveyor of New Sincerity by certain cultural analysts.
As best as I can explain it, New Sincerity is a cultural reaction against postmodern irony and cynicism. Or hipsters. Mostly hipsters, I think, since anything I read about New Sincerity eventually brings up hipsters (every movement needs its villain, I suppose). The expression of New Sincerity, as best I can figure, is an aversion to irony and an embracing of wholesome/optimistic/sincere cultural products.
I think the way bronies have been cast into this is because some cultural analysts looked at us and said, “Hey, here are these people who unironically love this product marketed at little girls, and openly show their love for it despite prevailing gender roles. It must be part of this sincerity trend we’ve been talking about.” Or maybe it’s because the show we watch is so dang wholesome. I’m not sure if it’s the product or the expression of love for said product that people are looking at here. I guess it works either way, really.
And I know there are bronies who have embraced this idea because… well, because I know some of them. And hey, if this explanation works for you, good for you. Don’t let me get in your way.
But the sincerity explanation doesn’t work for me, personally. And seeing as I’ve been cast by outsiders as in battle against hipsters, I’d like to make my actual feelings known.Read More