Life is not kind to everypony in Equestria, or even everypony in Ponyville. Right. Wrong. There's not a lot of difference when you're singing that poor stallion's song.
It was a simple plan to take back what life owed or had deprived them of. If everyone followed the plan, they could walk out of this with a new hold on life. They would get something from nothing.
Too bad things don't work that way.