New breakthoughs in printing technology has lead to a revolution of literacy, as cheap publication has brought the printed word out of the great libraries of Equestria and into the homes and hooves of all, from the richest to the poorest. Likewise, nearly anypony can become a published writer in this new age. Dozens of magazines compete for both readers to buy their stock, and writers to supply their stories.
This is the tale of the staff of "The Pony Dreadfulls", a magazine published in Canterlot which prints wildly sensationalized escape fantasy for the masses. Herein is documented their struggles, the stories they print, and sometimes the even stranger truth behind them.